Pininfarina celebrated 95 years of design excellence and commissioned Krear to design and produce an exclusive event to tell the story of its past, present, and future. The unique venue that hosted the event was the Fabbrica del Vapore in Milan, a symbolic space of creativity and innovation. We managed every aspect of the event: from the set-up to the scenography, from operational coordination to the overall direction of the experience. Our goal was to transform the venue into a living narrative of Pininfarina’s identity — through historical models, futuristic concepts, immersive installations, and meticulously crafted atmospheres. The event welcomed media, international guests and partners, enthusiasts into an emotional journey celebrating 95 years of style, innovation, and vision.